What are Double Points?
A double points promotion is a great way to incentivize customers to visit your business. Among merchants, these campaigns are popular because they’re easy for members to understand and they offer excellent results.
A double points promo offers customers double the amount of loyalty points they would normally earn when making a purchase. Instead of earning one point per dollar spent, customers would earn two points per dollar spent during the campaign period.
Offering double points can create a sense of excitement and urgency among your customers and motivate them to make a purchase. Historically, double points drive engagement, sales, and loyalty.
Setting up Double Points
These are the steps to set up a double points campaign.
You can run a double points campaign through the Campaign Center on the PXS.
First, reach out to Paytronix Support, as some configuration is required. Our team will set up two items:
An internal wallet that’s used to flag eligible accounts
A wallet tracking rule that ensures double points are issued only on eligible transactions
Once the above work is completed in the PXS, your team can begin testing.
Preparing to test Double Points
To test your campaign, first visit Customer Service > Account Lookup.
Next, look up the account you plan to use for testing. This can be any customer account.
Once you submit, you’ll be taken to the Customer Account Services page.
Now, you can select “Adjust Wallet,” and choose the name of the wallet from the dropdown menu. This may have a name like 2X Point Flag, or Double Points Flag. Your customer service representative will let you know the name of the wallet and can help with this process as well.
On the following page, you’ll want to make sure that the corporate store is selected. Leave the check number blank, and under activity type, select “add.” In the amount field, add the value “1.”
Testing Double Points
Testing the double points wallet is an essential step in confirming your campaign is working correctly. Run a few transactions through your POS using a test account, then manually verify that double the expected points appear on the account. Note: Testing must be conducted using loyalty accounts. Comp test cards, such as Guest or Donation Comp templates, are not eligible for testing.
Test multiple loyalty accounts to confirm consistent behavior across different customer scenarios. To verify accuracy, check the transaction history in your system and compare point totals against expected values. Ensure that all testing adheres to the specific rules and conditions of the promotion being tested to avoid discrepancies.
If double points are not applied correctly, contact Paytronix Support for further assistance.
Deploying Double Points
Once tested, your double points promotions are ready to be scheduled. Using Messaging, you can easily select and activate the double points wallet for the eligible customer base. Use this walkthrough as a guide. You can save as a draft on any screen comeback later if needed.
Log into Paytronix
In the top left, click Access
:
Click Products, and then Paytronix Messaging:
Click Campaigns and then Create Campaign.
Under Details, give your campaign a memorable name.
Select the customer segment to target. You can use the "Search by segments by name" and also use the new filter options.
There’s also the option to for a control group—that is a group of customers who will not receive the promotion. This could be a way to test the behavior of customers who do, and do not receive your campaign.
Click Next to move to Message. Here you can select your Campaign Type - a Single Message, Multi-Message (Journey) or Split Test.
Single Message - Send a one-off or recurring message to a selected segment
Split Test - Test multiple variants to find the best performing message
Admin Campaign - Send a reward only, with no message content
Multi-Message (Journey) - Create a multi-step campaign with delays and conditions
In this example, we'll select Single Message.
If you want to send a message with this campaign, select your Message channel - Email or Mobile, and then select the appropriate template and click Save Configuration.
Under Reward, click Select Reward:
Wallet - Select the name of your double points wallet, for example, 2x Points Flag.
Quantity - Enter "1"
Attribution Store - Select your corporate location.
Expiration - Set the expiration date for your campaign. This is important because if not set, double points will continue to be enabled. If you want to end the promotion at the end of the day it starts, select “0”. Selecting “1” will end the campaign on the following day.
Choose the start date and time that you’d like your double points promotion to run and the campaign type - one-time campaign, recurring or a custom frequency campaign.
Please be aware that all times in the PXS system are in Eastern Standard, so adjust accordingly if you need to.
Click Next to go to the Final Review screen. Review all the details and when you are ready to launch your campaign click Launch Campaign. It will now be live and ready to launch based on the schedule.
This process can be repeated whenever your team decides to run double points promotions.
Tracking your campaign results
To track the results of a double points promotion, you can use the Loyalty Point Accrual Detail report.