Skip to main content

Loyalty reward considerations for different methods of menu design

This article outlines the different methods for menu design and the types of rewards Paytronix supports for each. This is applicable for all POS and Online Ordering integrations that utilize Paytronix Check Service.

Updated over 2 months ago

Overview

There are several common methods to configure a menu. Paytronix supports each method to varying degrees for product-based reward redemption. This article outlines the different methods for menu design and the types of rewards Paytronix supports for each. This is applicable for all POS and Online Ordering integrations that utilize the Paytronix Check Service.
The loyalty reward redemption capability associated with each structure is one consideration. Many other functional, operational and reporting considerations go into selecting the best menu structure for your brand.

Before You Start

The content of this article applies to POS and Online Ordering providers that integrate with Paytronix for reward redemption via the Check Service. This is a list of the most commonly used POS systems among Paytronix clients that utilize the check service:

  • Toast

  • Revel

  • Micros Simphony

  • Verifone Commander

  • NCR Radiant

  • Gilbarco

  • Paytronix Online Ordering

  • OlO (not all mutual clients are on the Check Service integration, verify with OlO)

If you are unsure of whether your POS system uses the Check Service, please reach out to Paytronix for confirmation by emailing[email protected]

Menu Configurations

As an example, let’s use a pizza brand that wants to offer a small, medium or large cheese pizza, with a selection of toppings that carry additional cost.

They have several options on how to configure their menu to meet this need:

Method A – Separate Menu Items by Size

  • ​​​​Menu is broken out by size and pizza type (3 separate menu items for each Cheese Pizza size):

    • Item ID 123 - Small Cheese Pizza ($14)

    • Item ID 124 - Medium Cheese Pizza ($17)

    • Item ID 125 - Large Cheese Pizza ($20)

  • In this method the base item is carrying cost, additional toppings available as optional modifiers:

    • Modifier ID 5555 - Pepperoni ($3)

    • Modifier ID 5556 - Bacon ($4)

Method B – Base Item Priced as Small with Size Upgrades:

Menu is broken out by pizza type only (1 menu item called Cheese Pizza):

  • Item ID 123 - Cheese Pizza ($14) with required modifier:

    • Modifier ID 4444 - Small ($0)

    • Modifier ID 4445 - Medium ($3)

    • Modifier ID 4446 - Large ($6)

  • In this method the base item and the required size modifier is carrying cost, additional toppings available as optional modifiers:

    • Modifier ID 5555 - Pepperoni ($3)

    • Modifier ID 5556 - Bacon ($4)

Method C - $0 Base Item price with Size Upgrades:

Menu is broken out by pizza type only (1 menu item called Cheese Pizza) with base item cost being $0:

  • Item ID 123 - Cheese Pizza ($0) with required modifier:

    • Modifier ID 4444 - Small ($14)

    • Modifier ID 4445 - Medium ($17)

    • Modifier ID 4446 - Large ($20)

  • In this method the required size modifier is carrying cost, additional toppings available as optional modifiers:

    • Modifier ID 5555 - Pepperoni ($3)

    • Modifier ID 5556 - Bacon ($4)

It is recommended that whichever menu configuration method you choose, it should be consistent between your in-store and online ordering menus. Paytronix can support different IDs for in-store and online if both menus are built with the same method, but cannot support different methods of menu configuration for the same reward. Different menu structures for online and in-store would either limit reward redemption to one of those channels, or result in needing to create Online and In-store specific rewards, which create a confusing guest and operational experience, reporting issues and over-discounting.

Loyalty Reward Configuration

This brand has identified these menu specific rewards as strategic to their loyalty needs:

  • Free Any Size Pizza

  • Free Small Pizza

  • Buy One Get One Any Size Pizza

  • Buy One Get One Large Pizza

  • Free Size Upgrade

  • Free Topping Reward

Modifier Discounting

Paytronix has a global setting that would either include or exclude modifiers in the authorized discount of a base item the modifier(s) is associated with. This setting applies to all program rewards.

Reward Capabilities within Different Menu Structure Methods

Discount modifiers associated with eligible items disabled:

Method A – Separate Base Menu Items by Size

Method B – Single Base Menu Item priced as Small, with required S,M, L modifiers

Method C - Single Base Menu Item priced as $0, with priced S, M, L modifiers

Free Any Size Pizza

Supported, base item price only.

Not supported

Supported, S, M, L modifier item price only.

Free Small Pizza

Supported, base item price only

Supported, base item price only

Supported, 100% off Small modifier

Buy One Get One Any Pizza

Supported, base item price only

Not supported

Not supported

Buy One Get One Large Pizza

Supported, base item price only

Not supported

Not supported

Free Size Upgrade

Partially supported, $3 off medium and large pizza base items*

Supported, 100% off medium and large modifiers

Partially supported, $3 off medium and large modifiers*

One Free Topping

Supported, 100% off one topping

Supported, 100% off one topping

Supported, 100% off one topping

*Partially supported based on the size upgrade price being consistent between Small -> Medium and Medium -> Small.

Discount modifiers associated with eligible item enabled:

Method A – Separate Base Menu Items by Size

Method B – Single Base Menu Item priced as Small, with required S,M, L modifiers

Method C - Single Base Menu Item priced as $0, with priced S, M, L modifiers

Free Any Size Pizza

Supported, base item and all paid modifiers.

Supported, base item and all paid modifiers.

Supported, base item and all paid modifiers.

Free Small Pizza

Supported, base item and all paid modifiers.

Not supported

Supported, 100% off Small modifier

Buy One Get One Any Pizza

Supported, base item and all paid modifiers.

Supported, base item and all paid modifiers.

Supported, discounts one of (S, M, L) and all paid modifiers.

Buy One Get One Large Pizza

Supported, base item and all paid modifiers.

Not supported

Not supported

Free Size Upgrade

Partially supported, $3 off Medium and Large pizza base items*

Supported, 100% off Medium and Large modifiers

Partially supported, $3 off Medium and Large modifiers*

One Free Topping

Supported, 100% off one topping

Supported, 100% off one topping

Supported, 100% off one topping

*Partially supported based on the size upgrade price being consistent between Small -> Medium and Medium -> Small.

FAQ

  1. I use Aloha, Micros 3700, Positouch, Brink. Does this apply to me?

    1. No, these POS systems are not currently integrated to Paytronix through the check service. Reach out to Paytronix support with specific questions around your reward redemption needs for more information.

  2. Does this have any impact on whole check rewards (IE $5 off check, $10 off $50)?

    1. No, the menu structure does not have any impact on whole check rewards. There may be other considerations around how whole check rewards are applied when members have product-based rewards balances. Check out this article for more information: Reward Ordering


For further assistance, please contact your solutions consultant or customer success manager, or email [email protected].

Did this answer your question?