Campaign Dashboard
The campaign dashboard gives you a performance overview of all campaigns that have run within a selected time period.
Set your Date Range
At the top of the dashboard, use the Run Date filter to set the time period you want to review. Available options are:
Last 30 days.
Last 90 days.
Year-to-date.
Custom date range.
The run date filters by campaign execution date, so stats include all campaigns that ran during the selected period.
Campaign Performance Overview
The campaign performance overview is divided into three sections.
Campaign impact
Campaign impact shows the overall results for all campaigns within your selected date range:
Recipients — the total number of recipients across all campaigns.
Redemptions — the redemption percentage and total number.
Visit Rate — the visit rate percentage and total number.
Average Spend — the average spend value.
Messaging Volume
Messaging volume shows the total number of messages sent, broken down by channel in a chart view:
Email.
SMS.
Push.
Pull.
Email Summary
Email summary shows your overall email engagement, with three metrics displayed as percentages and totals:
Sent — the total number of emails sent.
Opens — the total number of emails opened.
Clicks — the total number of clicks.
Campaign Details
Below the performance overview, the campaign details section lets you search and filter your campaigns.
Search and Filter
Use the search bar to find a specific campaign by name. You can also filter campaigns using the following options:
Status
Scheduled.
Active.
Completed.
Paused.
Drafts.
Type
Single message.
Split test.
Admin campaign.
Journey Builder.
Frequency
One-time.
Recurring.
You can also apply quick filters by clicking Scheduled, Active, or Drafts next to the filter options, or select Paytronix to view campaigns managed in the Paytronix platform.
Filtering by Paytronix Platform Campaigns
Paytronix platform campaigns reside in PXS. When you click into one, the campaign details panel displays the Standard campaign details (see below) fields. At the bottom of the panel, you have two options:
Migrate to Evo Messaging — move the campaign into Messaging.
Clone — create a copy of the campaign in Messaging.
⚠️ Important: These options are only available for Active or Completed campaigns. Draft campaigns must be edited directly in PXS.
List and Calendar View
You can view your campaigns in two ways:
List view — displays all campaigns in a sortable list.
Calendar view — shows which campaigns ran on specific dates.
Campaign Panel Options by Status
The options available at the bottom of the campaign panel depend on the campaign's current status.
Option | Draft | Paused | Active |
Edit — open the campaign to continue building or making changes. | ✅ | ✅ |
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Duplicate — create a copy of the campaign as the basis for a new one. | ✅ | ✅ | ✅ |
Delete — permanently remove the campaign. | ✅ |
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Stop — stop the campaign from sending. |
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| ✅ |
The results view varies depending on the campaign type. The sections below describe what you'll see for each.
Single Message Campaign Results
When you click into a one-time single message campaign, the results page includes the following sections.
Highlights
At the top of the results page, you'll see three headline metrics for the campaign:
Eligible guests total — the total number of guests eligible for the campaign.
Visit total — the total number of visits attributed to the campaign.
Spend total — the total spend attributed to the campaign.
Email Statistics
Below the highlights, a bar graph displays the email funnel for the campaign, showing:
Sent
Opened
Clicked
Opted out
Lift Analysis
Below the email statistics, the lift analysis chart shows campaign performance relative to the campaign execution date, displayed as days relative to execution.
Campaign Details
Below the lift analysis, you'll find the standard campaign details. Standard campaign details (see below) for the full field reference.
Split Test Campaign Results
When you click into a split test campaign, the results page shows a comparison between your two variants.
Highlights
At the top of the results page, you'll see the following totals across both variants:
Total recipients
Total visits
Total spend
Total redemptions
Variant Comparison
Below the highlights, results are broken down by Variant A and Variant B. You can sort the comparison by:
Visits
Spend
Redemptions
Visits per user
Spend per user
Redeem rate
The comparison panel shows each variant's percentage share of results and identifies the winner and the winner's percentage margin.
You have an option to:
Select Winner — opens two options for declaring a winner:
Auto-Select Winner — the platform automatically selects the better-performing variant as the winner.
Declare Winner — manually choose which variant to declare as the winner.
View Results — return to the variant A and B comparison view.
Campaign Details
Below the variant comparison, you'll find the standard campaign details. Standard campaign details (See Below) for the full field reference.
Journey Builder Campaign Results
When you click into a Journey Builder campaign, the results page gives you a view of the entire journey and the performance of each message within it.
Journey Run Dates
At the top of the results page, use the Journey Run Dates filter to set the time period you want to review. Available options are:
Last 30 days
Last 90 days
Year-to-date
Custom date range
Highlights
Below the date filter, you'll see three headline metrics for the journey:
Eligible guests — the total number of guests eligible for the journey.
Visit total — the total number of visits attributed to the journey.
Spend total — the total spend attributed to the journey.
Journey Flow
Below the highlights, the journey flow diagram displays the full structure of the journey. Click on any message node within the flow to open a details window for that specific message.
The message node details window shows:
Eligible guests — the number of guests who received that specific message.
Visit total — visits attributed to that message.
Spend total — spend attributed to that message.
Messaging details — the messaging channel and offer used for that message.
You can click into multiple message nodes within the same journey to compare how individual messages performed.
Campaign Details
Below the journey flow, you'll find the standard campaign details. Standard campaign details (See Below) for the full field reference.
Standard Campaign Details
Every campaign type displays a standard set of campaign details. The fields available may vary slightly depending on the campaign type.
Field | Description |
Campaign name | The name of the campaign. |
Segment | The audience segment used. |
Messaging type | Email, SMS, push, or pull. |
Offer | The offer associated with the campaign. |
Scheduled type | Standard campaign or Journey Builder. |
Status | The current status of the campaign. |
Control group | Whether a control group was used. |
Schedule | The campaign schedule details. |
Start date | When the campaign started. |
End date | When the campaign ended. |
Last modified by | Email address of the last person to edit the campaign. |
Created by | Email address of the person who originally created the campaign. |