This article explains the difference between push and pull messages, how to create a message template, how to send a push or pull campaign in Messaging and how to test message delivery on your device.
Push and Pull messages explained
Before you start, make sure you understand the difference between push and pull messages:
Push message — sent directly to a user's mobile device and appears on the lock screen or as a banner at the top of the device. Push messages require the end user to opt in to notifications at the device level. Push messages don't support image attachments.
Pull message — sent directly to the mobile app and appears in the app's notification center. Pull messages appear regardless of the user's push notification settings. Pull messages support image attachments.
Create a Push or Pull campaign message template
***Messaging Segments IS COMING SOON***
Log in to pxsweb.com.
Click Marketing Tools in the left navigation, then click Campaign Message Templates.
Click New Campaign Message Template.
In the Label field, enter relevant information such as the date or reason for the message.
In the Event Type dropdown, select Campaign.
Expand the Mobile App Messages section to view the push and pull settings.
In the Push Body field, enter the content you want to appear on the lock screen or as a banner on the device.
📌 Note: The Push Body has a 500-character limit.
In the Pull Body field, enter the content you want to appear in the notification center.
📌 Note: The Pull Body has a 1,000-character limit.
In the Pull Message Image field, attach an image to accompany the pull body if desired.
📌 Note: For a perfectly fitted image, use equal dimensions of 500x500 px. Rectangular dimensions are also supported.
Click Submit.
📌 Note: To send a push message only, leave the Pull Body field blank. To send a pull message only, leave the Push Body field blank.
Send a Push or Pull Campaign
In Messaging click Create Campaign.
Enter a name for your campaign.
Select your target segment.
Click Next.
In the Message section, select Single Message as your campaign type.
Select Mobile Message as the message channel.
Select your message, then click Save Configuration.
Below your selected message, review the push and pull radio buttons. These are set automatically based on the message you selected — turn on or off the Push and Pull radio buttons as needed for your campaign.
If your campaign includes a pull message, set the Pull Message Expiration date.
In the Reward (optional) section, click Select Reward.
Configure the reward and Save Configuration.
Click Next.
In the Schedule section, set your Start Date and Start Time.
Select your campaign type:
One-time.
Recurring daily.
Recurring weekly.
Recurring monthly.
Recurring yearly.
Custom frequency.
Complete the conditions for your selected campaign type, then click Next.
In the Review section, review your campaign
Choose one of the following:
Click Launch Campaign to go live.
Click Save as Draft to save your progress and launch later.
Click Test Campaign in the upper right to send a test before launching.
Add emoji to push notifications
In the Push Body field, you can use either the decimal or hexadecimal code version of an emoji in your campaign message template.
The emoji renders in the Campaign Center preview when you select your mobile message.
Add parameters to push and pull messages
You can add campaign and loyalty parameters such as first name to push and pull messages. For example:
<template:insert field="first_name">Guest</template:insert>
The character count only includes the final output of the parameter, not the code itself.
Test push and pull message delivery
Before sending, make sure you've opted in to push notifications for the app on your device.
iOS
Open the Settings app on your device.
In the search bar, type the name of your app, then tap the app in the results. Alternatively, scroll the main settings screen to find your app.
Tap Notifications and make sure the Allow Notifications toggle is turned on.
Android
Open the Settings app on your device.
In the search bar, type the name of your app, then tap the app in the results. Alternatively, tap Apps, tap All Apps, and scroll to find your app.
Tap Notifications and make sure the All [App Name] notifications toggle is turned on.