Overview
Gift card promotions are a strategic way to increase sales during the holiday season. You can choose from various sales channels:
eGift Cards: Digital gift cards that can be sent via email.
In-Store Physical Cards: Traditional gift cards available for purchase in retail locations.
Web Card Sales: Physical cards sold through your website.
Types of eGift Promotions
When considering egift card promotions, there are two popular types:
Bonus Card Bounce Back: This promotion offers a bonus card to the gift sender, often as comp dollars that can be redeemed later. You can also configure free items as part of this offer.
Percentage/Dollar Off Promo: This type provides customers with a discount on their purchase of gift cards, making it an attractive option for buyers.
Key Considerations for Planning
Before launching your holiday gift card promotions, consider the following:
Sales Channels
Online Only vs. In-Store: Decide if your promotion will be exclusive to online sales, in-store sales, or a combination of both.
Physical Card Inventory
Ordering Physical Cards: If you plan to sell physical gift cards, ensure that you have adequate stock. Lead times for ordering can be significant during this busy season, so reach out to your card manufacturer as soon as possible.
Activation Method
Activation Avenues: Determine how the physical cards will be activated. Options include activation at the point of sale (POS) or preactivation through systems like Paytronix.
Multiple Promotions
Coordinating Promotions: If you intend to run multiple promotions (e.g., Black Friday, Cyber Monday), plan how each will be structured and marketed.
Artwork and Branding
Design Needs: Consider whether new artwork is needed for your eGift images or physical cards. Eye-catching designs can enhance customer interest and engagement.
Important Note: Start planning early! Successful promotions require careful thought and time. The earlier you begin addressing these considerations, the more effective your promotions will be.
Next Steps
Once you’ve thoroughly considered these aspects, it’s time to move forward. Please visit this link to fill out the form and submit your holiday gift promotion.
By planning ahead and addressing these key factors, you can create a successful gift card promotion that delights customers and boosts your sales this holiday season!