Campaign Report

* To view Eat-ThruSM Statistics for all campaign occurrences over the given date range.
* To compare the performance of different campaigns run over the same time period

Restrictions

None.

The report output shows a listing of the campaign occurrences over the time period specified. The report can be limited to those campaigns (and their occurrences) that were emailed through the Paytronix email interface. The default shows all occurrences regardless of what email delivery service was used. The report output shows the name of the campaign followed by the start date of the occurrence followed by the name of the email template sent, the expiration date of that specific campaign occurrence, and the status of that occurrence (active or expired). The next several columns give some statistics on the campaign overall: the # eligible, # adjusted (if applicable), # expired, # unsubscribed, # opened, and the open rate. The right-most columns include the Eat-ThruSM Statistics for the occurrence. These include: Unique Guests Visited, % of Guests Visited, Visits, and Total Dollars Spent. The last column indicates who executed the campaign.

Column Name

Definition

Campaign Name

The name assigned to the campaign at the time it is created.

Start Date

The date the campaign occurrence ran.

Expiration Date

The date the occurrence will end.

Status

The current status of the campaign occurrence – active or expired.

# Eligible

The number of guest accounts that meet the parameters set by the filters for the campaign.

# Adjusted

The number of guest accounts adjusted (in wallet adjustment campaigns) as a result of the campaign. Note: the number eligible and the number adjusted may not always match, as some adjustments requested may exceed wallet limits on a specific account.

# Expired

The number of guest accounts that had values expired off the cards when the expiration date was met.

Unique Guests Visited

The number of unique guests who were associated with this campaign occurrence that visited (over the time period given).

% Guests Visited

The number of unique guests visited divided by the number adjusted.

Visits

The total number of visits associated with this campaign.

Total Dollars Spent

The amount of spend associated with this campaign.

Email Name

The name of the email template associated with the campaign occurrence.

Emails Sent

The Number of emails sent for this campaign

# Opt Out

The number of guests that requested that they be opted-out when they received this campaign.

# Opened

The number of guests who opened the email in their browser. Note: this number may be understated as guests who use “preview panes” to view emails will not be counted as “opened”. To count as “opened”, the reader has to physically double click on email to open it.

% Opened

The number opened divided by the number adjusted.

Campaign Message Name

The name of the text message template associated with the campaign occurrence.

SMSes Sent

The number of text messages sent for this campaign

Run By

The individual who executed the campaign. The number in this field is the merchant number of the user. All Paytronix users are in merchant “1”.