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Tier Adjustment Campaigns are used to either:
Move guests from an existing Tier to an Adjustment Tier upon execution of a campaign
Move guests from an Adjustment Tier to the Expiration Tier on the campaign’s Expiration Date.
Campaigns can be "Adjustment Tier" and "Expiration Tier". By default, guests will remain in an Adjustment Tier when the Expiration Tier is not selected.
Note:
A Tier cannot be deleted if it’s associated with a campaign.
A Tier campaign is eligible only if at least one tier is configured.
What are some considerations of a Tier Adjustment campaign?
Offer
No offers are associated with Tier Campaigns
Message
Email messages can be applied to notify the guest of the Tier change along with the guest’s benefits/perks associated with the change.
Segment
The Segment is the Account Filter created for this campaign.
It will only accept existing tiers.
A default adjustment tier is always chosen.
Guests in the Target group will moved into the ‘Reset Tier’ when the adjustment expires. If a reset tier is set, then an expiration must be set in the Offer.
Learn more about Segment Campaigns in What is a Custom Segment?
Schedule
Set the Scheduled campaign parameters.
Set for NOW, DEFERRED or REOCCURRING
Review
Review the details of the Tier Based campaign before Publishing.
How do I set up a Tier Adjustment campaign?
Let’s look at this example of a Tier Adjustment Campaign where we’ll upgrade qualifying guests to a Red Tier.
1. Go to Marketing Tools > Campaign Center > Create New Campaign
2. The Campaign must be given a name.
3. Add an email (optional), under Message
4. Choose the Segment (built in Account Filter). Toggle the Adjust Tiers selector and set Tier parameters
5. If setting to a Reset Tier an Expiration date is required in the Offer tab.
6. Schedule the campaign.
For assistance, please contact support.