Article Content
Add Another Measure is available through our Campaign Tool and is found on the campaign results or dashboard page. It will allow you to add other measures or wallets to the view so you can evaluate how the campaign may have driven sales for the specific items. This is very helpful, for example, if your campaign is promoting an LTO item to see how the campaign may have affected purchases.
To use Add Another Measure, navigate to the Campaign Center and open a campaign that you’d like to Add Another Measure to. Scroll past the Campaign Details and to the Lift Tab under the Dashboards section. Above the plot of Visits, you should see three options: Visits, Dollars Spent and Add Another Measure. If you do not see this option, reach out to your Paytronix contact about updating your permissions.
Once you click the Add Another Measure option, a window will pop up in which you can choose the wallet you’d like to add to the plot. You can scroll through these options or type a wallet name to search. Click Submit. If you don’t see a specific wallet here and you’d like to add one to your program, please reach out to your Paytronix contact.
You can also add multiple measures to a campaign by selecting the plus sign that appears next to Dollars Spent. You can remove a measure by clicking the black x that appears next to it. Once you’ve added a measure to the campaign, it will remain associated with the campaign and be visible the next time you open this campaign. It will also be visible to other users in your organization who view the Lift tab of this campaign.
Once you’ve added a measure to a campaign, the pre and post analysis of the data will appear. You’ll see activity for the wallet before the campaign ran and after the campaign ran, along with the calculated lift for that wallet. You can adjust the number of days included in the analysis by using the sliding bars along the bottom of the plot or by deselecting days of the week on the right side above the lift data, to see how results vary over time. Hopefully you see a benefit or lift as a result of the campaign.
For further assistance, please contact your solutions consultant or customer success manager, or email [email protected].