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Leveraging Paytronix to Build Loyalty, Drive Sales, and Engage Customers: Resources for Small to Medium Enterprises

Learn more about various features that can help drive your Loyalty, Messaging and Online Ordering efforts.

Updated over 2 months ago

Overview

Interested in understanding how to make the most of your guest engagement? We offer a variety of features and tools to help you along. Check out the tables, below, for some ideas and links to helpful articles that walk you through the what, why and how of each feature/tool.

TABLE KEY

Article: A direct link to the article in our Help Center
Summary: A brief description of what the article covers.
Required Product(s): Which products you will need to use the feature.
Suggested Product(s): Additional products that may further enhance the feature.

How can I enhance my Loyalty program?

Article

Summary

Required Product(s)

Suggested Product(s)

Elevate your Loyalty Program to the Next Level with Double Points

Offers customers double the amount of loyalty points they would normally earn when making a purchase

Loyalty

Messaging

What is Refer-A-Friend?

Incentivize existing members with a reward to invite their friends and family to join your loyalty program. The existing member earns a reward when those friends join and/or perform a specific activity within the program

Loyalty, Messaging

Mobile App

What is a Tier Adjustment Campaign?

Used to either move guests from an existing tier to an adjustment tier as part of a campaign, or move guests from an adjustment tier to an expiration tier when a campaign expires.

Loyalty

Messaging

What is 1-to-1 Winback?

Allows you to have a personalized strategy towards preventing each individual member from lapsing based on what the system knows about the member to date.

Loyalty, Messaging

Can my Guests Save eGift Cards to the Mobile App?

Guests can use an eGift card they received right in your app, providing a variety of options including reloading the eGift card so they can continue to use it.

Loyalty, Gift, Mobile App

Online Ordering



How can I enhance my Messaging and Campaigns?

Article

Summary

Required Product(s)

Suggested Product(s)

What is a Custom Segment Campaign?

Targets specific segments of your guests. Great for testing a campaign, setting up decrement or tier adjustment campaigns.

Loyalty, Messaging

What is an A/B Campaign?

Use if running a campaign but wish to test different versions of the campaign, i.e. with different creative or a different offer, and compare their effectiveness.

Loyalty, Messaging

What is a Target and Control Campaign?

This campaign helps remove variables by sending your campaign to a select group while another group doesn't receive the campaign. This can help you analyze guest behavior for those that recerived the campaign v. those who did not.

Loyalty, Messaging

What is Geofencing?

Geofencing allows you to send location-based push messages to your guests who have downloaded your app and enabled location services, encouraging them to stop in while they’re right in the area.

It’s a great way to:

  • Target guests with reward balances that are expiring

  • Notify your guests of events being held at the location, such as sports games being watched, karaoke night etc.

  • Remind guests during their morning travels as they pass by to plan lunch or dinner at the location

Loyalty, Messaging, Mobile App



How can I enhance my Online Ordering program?

Article

Summary

Required Product(s)

Suggested Product(s)

How Can I Drive Loyalty with Secret Menus?

Secret Menus are a great way to showcase a portion of your menu to a specific segment of guests by setting a perk directly on a guest account or through a targeted campaign.

Loyalty, Online Ordering

Messaging

What is the Paytronix Perks Feature?

Enables segmenting of guest populations, allowing you to bulk add or remove Perks using the Offer tab in Campaign Builder.

Loyalty, Online Ordering

Messaging

What is the Guest Feedback Feature in Online Ordering?

Engage with your guests through post-order surveys, AI-based responses to feedback and provide real-time rewards.

Online Ordering

Comp

How Do I Create a Custom Feedback Action?

Respond to guest feedback with pre-created messages for common types of feedback like "cold food", "late delivery" or great feedback

Online Ordering

Comp



Additional Resources

PX Assistant
Ask the PX Assistant your natural language questions right within the PXS.

Paytronix Client Academy
Paytronix Client Academy contains short, video courses on many Paytronix features.

Paytronix Release Notes
Sign up to receive release notes in your inbox.

Paytronix Status Page
Click the ‘Subscribe to Updates’ button to be updated on any systems issues that may arise as well as updates for Scheduled Maintenance and downtime.

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