Overview
This article includes an introduction to the Secret Menu feature and how you can use it to drive guest loyalty. Guest loyalty is critical for your business, and there are many ways to influence it beyond traditional discount programs. Secret Menus are a fantastic tool to help you achieve this goal, and we have made enhancements to our Secret Menu offering by integrating it into Perks.
The Perks feature, which can be used to track or segment guest populations, can be accessed from the Campaign Center within the Client Portal. Secret Menus are a great way to showcase a portion of your menu to a specific segment of guests by setting a perk directly on a guest account or through a targeted campaign.
Through Secret Menus, clients can:
• Provide exclusive, rotating experiences that keep guests engaged.
• Incentivize desired guest behaviors and motivate guests to take specific actions.
• Target customer segments through personalized marketing efforts.
This article includes an introduction to the Secret Menu feature and how you can use it to drive guest loyalty.
How Does the Secret Menu Feature Work?
The Secret Menu feature enables you to reserve a portion of your menu for specific guests, such as all loyalty guests or just a specific segment of loyalty guests. By doing this you can personalize the ordering experience for your guests and create a customized experience that is most effective for a given guest.
For instance, through the Secret Menus feature you could:
• Create an environment where top loyalty guests feel special without giving them a discount.
• Promote a subscription service by reserving a portion of the menu only for those guests with the subscription.
• Offer a larger menu to established guests without overwhelming new guests.
• Reserve specials for guests in a specific tier or segment.
How Do I Get Started With Secret Menus?
The Secret Menus feature can be found within Order Experience Builder. To utilize this feature, clients must have Online Ordering and Loyalty. The new updates with this release include the ability to assign items to a perk (rather than matching item name to perk name) as well as the ability to associate many items to a single perk to make this feature self-service for clients. A link to detailed how-to instructions can be found below.
Please note that this feature will work best for clients not using Perks for other purposes today. If you are using Perks already for another purpose, utilizing Secret Menus may not be an option that makes sense for your business.
For assistance, please contact your Paytronix representative or open a support case.